After Megastar Rajinikanth, it is Tamil actor Vijay who often shows his command at the worldwide box office. While Ajith gives an extreme competition to both Rajinikanth and Vijay in the Tamil Nadu market, the Viswasam actor is yet to make up for lost time with the other two outside the home ground.
also read: Trisha opened up about her marriage
Other than the box office pull, an actor's star esteem is also dictated by the demand for the satellite and digital privileges of his films. These days, Rajinikanth’s films are being secured by National TV channels like Star and Zee, including the digital streaming rights for all the three prominent dialects — Hindi, Tamil, and Telugu.
Zee purchased the satellite rights of 2.0 for Rs 110 crore while Star group purchased the satellite rights of Kaala for Rs 75. The most recent update is that Sun TV has purchased the satellite privileges (Tamil version) of actor Vijay’s upcoming film with Atlee for a massive Rs 28 crore. The digital privileges of the film are esteemed at around Rs 22 crore. Altogether, the digital and satellite rights of the film brought almost Rs 50 crore.
Trade sources say that the Hindi satellite and dubbing privileges of Vijay’s previous hit Sarkar were sold for Rs 20 crore, so regardless of whether his upcoming film with director Atlee goes for a similar price, the producers would recover 60-70 percent of their speculation.
