WayCool upraises Avinash Kasinathan as CEO of ita tech arm Censa

The tech arm of WayCool Foods, Censa, has upraised Avinash Kasinathan as its CEO. In this role, Kasinathan will lead the SaaS and other technology service business lines derived from Censa's unified comprehensive food tech platform. Prior to joining WayCool, he was associated with McKinsey, where he successfully built transformative new-age delivery models and digital/analytics-based ventures within the traditional business ecosystem. Kasinathan started off as the Chief Strategy & Technology Officer of WayCool in 2018.

Avinash who is an alumnus of IIT Madras and IIM Calcutta has a rich experience of nine years in strategy, technology and management consulting.

Co-Founder & Managing Director, WayCool Foods Karthik Jayaraman, said, “We are elated to witness the growth trajectory of one of our own. Avinash has made us proud with his significant contributions to the company and set a great example for others. We believe in his strengths and the unique mindset with which he leads teams and paves their way to triumph. We look forward to working with him and adding new milestones to Censa’s success story together.”

CEO of Censa Avinash Kasinathan, said, “Since its inception, WayCool has been doing a fabulous job in transforming the food ecosystem in India and building the tech platform to redefine how the world looks at the food economy. It’s been an honour to work on this vision in WayCool being guided by the practitioners throughout the journey. I am also fortunate to have the right mentors in the system who have helped me. Thank you for believing in my and Censa's potential and transforming me into a successful leader.”

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