Bollywood is a world where every movie is closely watched and scrutinised for its success or failure. "Once Upon a Time in Mumbaai Dobara" is one such movie that had extremely high expectations but drastically failed to live up to them. Studio expectations for the 2013 release of Milan Luthria's follow-up to the blockbuster "Once Upon a Time in Mumbaai" from 2010 were sky high, with a goal of making $200 million at the box office globally. The movie only made about $74 million, which was a small portion of its intended target, due to a combination of bad word of mouth and subpar advertising. We'll look into the elements that contributed to this stark discrepancy between expectations and reality in this article.

Understanding the high expectations that were placed on "Once Upon a Time in Mumbaai Dobara" is essential before delving into the reasons for the movie's underwhelming box office performance. "Once Upon a Time in Mumbaai," the franchise's first entry, was a huge hit that made a lot of money at the box office and received positive reviews. So it was only natural that people were eagerly awaiting the sequel.

The impressive cast was one of the main factors contributing to the high expectations. Heavy hitters like Sonakshi Sinha, Akshay Kumar, and Imran Khan appeared in the movie. The excitement was increased by the involvement of Akshay Kumar, who was particularly on a roll after a run of hit films.

The first movie, "Once Upon a Time in Mumbaai," had high standards for storytelling and box office earnings. It was regarded as a well-made gangster drama, and it was anticipated that the sequel would uphold or even surpass that standard of excellence.

Bollywood had a devoted fan base for gangster dramas, and films like "Don," "Agneepath," and "Shootout at Wadala" were well-liked by critics and audiences alike. It was anticipated that "Once Upon a Time in Mumbaai Dobara" would capitalise on this fad and perform incredibly well.

In spite of the high hopes and encouraging elements mentioned above, "Once Upon a Time in Mumbaai Dobara" encountered a number of difficulties that contributed to its underwhelming box office performance.

Negative word of mouth was one of the most important factors in the movie's failure. Both critics and viewers gave the movie mixed to negative reviews after its debut. The film's script received criticism for lacking the same intensity and depth as the original. The dialogue and plot were poorly received by many viewers, which damaged the movie's reputation and turned off potential viewers.

The film's weak promotional effort was yet another important factor that contributed to its failure. To create excitement and anticipation for a movie, effective marketing and promotion are crucial. The marketing plan for "Once Upon a Time in Mumbaai Dobara" was criticised as being inadequate. It failed to generate the buzz and excitement that a movie of this calibre needed. The movie struggled to engage the audience due to a lack of creative marketing tactics, like interesting social media campaigns or interactive fan events.

Another factor that hurt the movie was when it came out. The release of "Chennai Express," a highly anticipated movie starring Shah Rukh Khan and Deepika Padukone, clashed with it. Once Upon a Time in Mumbaai Dobara was eclipsed at the box office by "Chennai Express," which became a box office smash.

Ironically, the studio's unrealized expectations may have contributed to the movie's failure. There is enormous pressure on a movie to perform exceptionally well when it is predicted to make $200 million worldwide. Filmmakers may rush the production process or make concessions in order to meet arbitrary deadlines, which can have a negative effect on the film's overall quality.

In the world of film, there can occasionally be a huge discrepancy between box office reality and studio expectations, as there was with "Once Upon a Time in Mumbaai Dobara." Despite having all the necessary components for success, such as a stellar cast and a successful predecessor, the movie failed as a result of a mix of bad reviews, poor advertising, competition from another blockbuster release, and the weight of its own lofty expectations.

Success in the film business is never guaranteed, as the tale of "Once Upon a Time in Mumbaai Dobara" serves to illustrate. A winning combination of elements is needed, including a gripping plot, successful marketing, and a little bit of luck. For the Bollywood industry, this story of unmet expectations serves as a cautionary tale, highlighting the need for well-rounded strategies and a focus on quality rather than just aiming for box office milestones.

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