Shahid Kapoor felt that after Kabir Singh, his career will get a new direction, but after giving the biggest hit of his career, the challenge of Corona came in front of him. Along with this story, Shahid expresses concern about the continuous flopping of Hindi films and says that we need to do something about this.

Shahid has said regarding the debate on the dominance of South Industry in Bollywood that 'I have to say that five years ago you were not talking about South. Why weren't they doing it? Wasn't the movie a hit at that time? What were you guys talking about, just success... who was talking about quality. I have done qualitative films, which do not earn that much money. I think in the last few years, films have been limited to box office collections and their numbers only.

It is necessary to appreciate everything for its right reasons. If something worked, it does not mean that there was no flaw in it and if it did not work, it does not mean that there was no good." It happens that the artist feels that as long as I am successful, only then people are going to like him. It starts to feel very de-motivating. It should not happen. I had done the entire movie on this subject, Jersey. Where importance was being given to effort, not success. I am also connecting with it very deeply. I worked as hard for Haider as I did for Kabir Singh. We are talking only about success except for quality. Earlier this did not happen, people used to tell whether the movie is good or bad. But today people have started running after only how many crores of business the film did.

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