World Theatre Day is observed on March 27 every year.  The International Theatre Institute, the world's largest performing arts body, first observed World Theatre Day in 1962. Numerous institutions organise events to celebrate this day.

One of the most important of these is the circulation of the World Theatre Day Message through which at the invitation of ITI, a figure of world stature shares his or her reflections on the theme of Theatre and a Culture of Peace. The first World Theatre Day Message was written by Jean Cocteau in 1962.

Ever since, each year on the 27th March (date of the opening of the 1962 "Theatre of Nations" season in Paris), World Theatre Day has been celebrated in many and varied ways by ITI Centres - of which there are now more than 90 throughout the world. Moreover theatres, theatre professionals, theatre lovers, theatre universities, academies and schools celebrate it as well.

The aim of World Theatre Day is to create awareness about the medium and also highlight the contributions of stalwarts who've made the stage their oyster. The ITI Conference was held in Helsinki in Finland, and the second one in Vienna.

To mark the day, each year an outstanding figure from the field of theatre or a person "outstanding in heart and spirit" from some other field is invited to share her/his reflections and understanding on this art form. 

What is known as the International Message is translated into more than 50 languages, read for tens of thousands of spectators before performances in theatres throughout the world, and printed in hundreds of daily newspapers.

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