Speed Ultra7- Xiaomi SUV: Chinese electronics giant Xiaomi has discreetly introduced its newly-unveiled electric car, the SU7, in India. The car will be showcased in Bangalore, although the company has announced that there are currently "no plans" for an immediate launch in the country.
The exhibition of the SU7 in Bangalore might be an effort to gauge the Indian market's response or to commemorate Xiaomi's ten years of operations in India.
The SU7, also known as the Speed Ultra, represents a significant venture for Xiaomi, which has invested USD 10 billion globally into the automotive sector. The car began deliveries in China in March and has received a positive initial response. The base model of the SU7 is priced under USD 30,000 (around INR 25 lakh), making it approximately USD 4,000 (INR 3.3 lakh) cheaper than the base model of Tesla's Model 3 in China.
"The aim is to showcase Xiaomi's strength as a brand and its diversified product portfolio, extending beyond smartphones, which are currently its biggest consumer product," a source revealed. By displaying the SU7 in Bangalore, Xiaomi intends to highlight its wide range of products, including household appliances.
Xiaomi offers two versions of the SU7, with one providing a driving range of up to 668 km on a single charge and the other extending the range to 800 km. This variety gives consumers options in terms of range and performance.
"The car will be on display, and the company plans to showcase several household appliances and announce its entry into new categories," the source added. These new ventures are part of Xiaomi's broader strategy to expand its product range and strengthen its market presence.
A company spokesperson discussed future market potential, stating, "While we continuously monitor market opportunities, our focus remains on our core product lines for India."
As Xiaomi celebrates its tenth anniversary in India, the company appears eager to promote its electric vehicle. However, the decision to officially launch the SU7 in India may come later, as the brand continues to evaluate market conditions and opportunities.
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