Chinese smartphone maker Xiaomi has once again topped the Indian smartphone market. The company has shipped 3.7 million smartphones in the second quarter of 2019. According to counterpoint's latest report, the company has 28 per cent stake in the Indian market. In addition, BBK Group, the parent company of Oppo, Vivo, Realme and OnePlus, has emerged as the leading manufacturer in the Indian market. According to a report by Counterpoint's Market Monitor Service, the four brands have a total of 30 percent share in the Indian market. Let's know the full details
For your information, the South Korean company Samsung's shipmenthas has seen a decline of 7 percent year-on-year. However, the new M and A Series have also seen a 30 percent growth in the market. The ban imposed by the US government on Huawei has also shown its impact in the Indian market. Shipments of smartphones have seen a year-on-year decline. However, Huawei still remains on the list of India's top-10 smartphone brands. India is witnessing overall growth due to the launch of new brands of smartphones, price cut of old devices and channel expansion.
In his statement, Tarun Pratik, associate director, Counterpoint Research, said, "Brands that depended on offline channels have focused on online channels and online-exclusive series. Similarly, brands that were restricted to online channels only have now started focusing on offline channels. These brands have partnered with offline retailers. Brands that were targeting multiple series are now focusing on the new product. In the premium segment, OnePlus has achieved the top position, trailing Samsung. The recently launched smartphone has dominated the premium segment due to the growing demand for the OnePlus 7 series. Realme, ASUS, OnePlus and Nokia are fast-growing brands year-on-year. The total shipment volume of the brands included in the Top-5 has increased significantly due to the new launch and hybrid channel strategy. Which is great success for the company.
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