SAN FRANCISCO: The two 15-second consecutive adverts will be replaced by 30-second non-skip ads on connected TVs (CTVs), said Google-owned YouTube.

In a blog post published on Thursday, YouTube stated, "We're bringing 30-second non-skips to YouTube Select on CTV." Longer-form advertising, according to the business, coincides with clients' goals and enables greater narrative.

The firm is making it simpler for advertisers to employ current assets in front of the most-streamed content as YouTube Select is now getting over 70% of impressions on the TV screen.

In addition, the business is introducing new Pause experiences to CTV so that advertisers can drive awareness or action by controlling the one-of-a-kind interactive moment when consumers pause a video. This will enable advertisers to highlight their brand when a video is paused.

MOreover, YouTube said that soon, advertisers will be able to reach football fans while they watch highlights, post-game analysis, and other related content, as well as live games on YouTube TV and Primetime Channels.

YouTube has also announced that it is making its new "multiview" function, which enables members to watch up to four distinct shows at once, available to all users.

Leveraging Google Artificial Intelligence: Advertisers can now harness the power of Google Artificial Intelligence to streamline their marketing efforts. The technology can create massive results, as exemplified by Sony Electronics, which experienced a 25% lift in ad recall after using Google Artificial Intelligence to add a voice-over.

The aid of Google Artificial Intelligence is generating impressive returns for YouTube advertisers. Hershey, for example, saw a 65% increase in YouTube’s Return-on-Investment, making YouTube Hershey’s 1 Return-on-Investment-driving media partner.

This success is echoed by Nielsen, TransUnion, and Ipsos MMA, who confirm that, on average, YouTube delivers higher Return-on-Investment than TV and other online video platforms.

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