Huawei Electronics is all set to beat Apple in the electronics device segment. Huawei is a famous name in providing telecommunications network and only quite a few years back they have entered into the consumer device market. Right now the company is placed at the third spot after apple on the second spot and Samsung Electronics being the leader of the ranks.

From the emergence into this segment, the company is doing rigorous research and development to bring best out of the box and has set quite a good standard which has earned them the position they are holding.

Huawei on Thursday launched a new premium phone, which will sell for 699 euros apiece. A version developed with Porsche Design will cost 1,395 euros.
The phone is having the artificial intelligence which will continuously read the user's behavior of handling the device and will automatically suggest about the frequently used apps and the actions.

"When we announced four years ago that we wanted to sell phones, people told us we were crazy. When we said we wanted to sell 100 million phones, they told us we were crazy," Yu said at a launch event in Munich.

Apple was still well ahead with 45.5 million devices or a 12% market share. Samsung was the world leader with 75.3 million shipped devices and a market share of 20.1%.
"We are going to take them (Apple) step-by-step, innovation-by-innovation," Yu said, adding that he expected to improve Huawei's position along with technology shifts.

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