German luxury carmaker BMW (Bayerische Motoren Werke) is ready to have a hard vie with its competitor Mercedes, which has launched the Mercedes-Benz in the automobile market. To give a tough competition to the Mercedes-Benz, BMW launched the lineup 40 cars.

The German auto major will launch the 40 variants till next year, which includes X2 Compact sport utility and full-sized X7 SUV.This move does not only gives tough competition to Mercedes but it will also covers all the loss faced by company in 2016.

Chief Executive Officer Harald Krueger said in a statement, "We are launching the biggest model offensive ever. We have started a transformation unlike anyt hing our company has seen before." 

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