Nissan, India's largest passenger vehicle vendor said that the company is planning to launch 8 new crossovers in the market till 2021. All the cars will be categorized under Premium range and most of them will be a part of compact vehicles.
Guillaume Sicard, President, Nissan India said in a statement, "The structure of Indian market is you have a certain set of the population who need global products, they are well traveled and they also have the bank power. So, we can offer that with Nissan. We are also lucky to have two brands which are also difficult to manage at times but it’s also a strength. Datsun is for the first - time four-wheeler buyers, The brand concentrates on emerging markets and India is the leading country in terms of decisions for the Datsun brand. This is where we have the biggest potential. We have 20 cars for over 1000 habitats and so India is paradise for OEMs. If we manage infrastructure correctly, it can be a paradise for everybody.”
Sicard further added, "We are very careful with our compact cars. Talking about Nissan, it is not positioned in the compact market. We want to bring in slightly upper market SUVs and cars. We want to position Nissan as a high technology brand. The future of the sub-4 meter vehicles is not so clear. In terms of taxations, we still have some doubts. This is the uniqueness of Indian market and so being a global car maker we are looking at it and are very careful to what we plan as well. No sub-4 meter cars for Nissan, we might have one but will not be our focus. If the sub-4-meter rule still exists we will develop new cars under Datsun brand.”
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