The United Kingdom based advertising firm Watchdog disapproved Tata Motor's owned Jaguar Land Rover for designing misleading advertisement of its new flagship, Jaguar XE.

As per the reports, the firm has rejected the advertisement because it encouraged the false way of driving like- using smartphones while driving and putting handsfree, which is against the norm of the firm.

UK's Advertisement Standards Authority said, "The advertorial featured the headline claim that 'drive time is no longer downtime'. We considered readers would interpret this to mean that drivers could now perform various other tasks while driving."

Jaguar spokesperson said, "For all of the connected car technologies we offer our customers, we will always offer what is safe to do while driving. The hands-free technology in the Jaguar XE has been developed and tested to allow users to put their phone safely and legally away, and give priority to focus on the driving experience."  

Also Read: 

Maruti plans to launch four new cars in 2017 fiscal

Hyundai focusses on new unique models

GMI to halt manufacturing plant of Halol