Due to the festival demand, advertising volumes on television reached an all-time high in the week to October 30 the previous record was made before five years informed the Broadcast Audience Research Council (BARC) said on Thursday. The data from BARC, released amid an drastic impact on the economy when the gross domestic product (GDP) is set to contract by 10%, did not released the revenues bagged by the channels.
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Festival and the IPL are the major reason behind the increased volume of the advertisement. The report said 38.7 million seconds of ad volumes was telecasted on TV channels during the week, it surpasses the previous high attained volume in 2015.
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In the succeeding week, the number stood at 37.9 million seconds, on comparison on a weekly basis, with it is higher than the 36.6 million seconds attained during the 43rd week of 2018, BARC said. The biggest advertisers is the American e-commerce giant Amazom advertised during the week, followed by Dettol liquid and Surf Excel, BARC said. From a companies perspective, FMCG major Hindustan Unilever led the pack, followed by Reckitt Benckiser and tobacco major ITC, BARC said on its website.
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