SaaS (software as a service) is an incredibly lucrative business. However, if you’re just entering this industry, it can be difficult to stand out from the competition. Even if you have an ingenious software that solves a common problem, your product won’t sell itself. You have to put in the work and have a thoughtful approach to selling SaaS. Udit has been working on another piece of software for the last two years known as FunnelBake for salespeople and enables them to have the right platform they need to close better and faster.
Digital Entrepreneur Udit Goenka talks loud about education-first approach. He says, “As a new company, it can be easy to get caught up with the internal operations of your industry. While perfecting your software will improve sales, it’s often not enough on its own. Use this guide to improve your SaaS sales process. Elevate your business to the next level by adding a personalized touch to each sale you make.”
Software as a Service, also known as subscribeware or rentware is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as ‘on-demand software’, and was formerly referred to as ‘software plus services’. SaaS applications are also known as Web-based software, on-demand software and hosted software. This term is considered to be part of the nomenclature of cloud computing. SaaS apps are typically accessed by users using a thin client, e.g. via a web browser. SaaS has become a common delivery model for many business applications.
Udit Goenka is the Founder & CEO of PitchGround dba. Little SaaS, Inc., a SaaS market place is helping new tech companies to connect with early adopters. In the last 22 months, PitchGround has helped over 25+ companies to generate over $2.5M in revenue, enabling them to build a better-bootstrapped company. Before PitchGround, Udit was also a part of several other profitable ventures from which he made a successful exit.
He says, “ The SaaS model has no physical need for indirect distribution because it is not distributed physically and is deployed almost instantaneously, thereby negating the need for traditional partners and middlemen. However, as the market has grown, SaaS and managed service players have been forced to try to redefine their role.” Consequently, the initial setup cost for SaaS is typically lower than the equivalent enterprise software. SaaS vendors typically price their applications based on some usage parameters, such as the number of users using the application.
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