Lockdown has been followed in India for the last nearly two months. In this difficult period, social distancing, masks, galves etc. have now become mandated. Like the other countries, the digital revolution has been witnessed in India between the lockdown released from 24 March. People are sitting in homes and connecting to each other through digital platforms. Education is being done through the e-learning app. It is necessary for employees to do work from home. During this time the consumption of broadband and internet data has increased considerably. The consumption of Internet data has seen a significant increase due to being in people's homes. According to data released by digital payment service provider Paytm, broadband and data bills through digital payments in India increased by 200 percent. There has been an increase.
Also, mobile recharge has also jumped up to 42 percent. During the lockdown, people have started using digital payment platform for goods of daily needs by 30 percent more. Paytm has added services like mobile, DTH recharge, water, electricity bill, credit card bill, insurance premium, etc. to its Stay Home Essentials section. Paytm shared data between March 22 to April 15 in the first phase of lockdown is. According to this data, users have shown dependence on more digital platforms for mobile, DTH, broadband, data card bills, grocery etc. than before.
According to the data released by the Payments App, 42 percent increase in mobile recharge through their platform, 58 percent growth in DTH recharge, 200 percent growth in broadband and data card bill payments, 30 percent in grocery and pharmacy items. Growth has been seen at 15% growth in milk products, 60% growth for gaming platforms and 230% growth for streaming services. A Paytm spokesperson said that during the lockdown, we have seen a lot of essentials People are adopting digital payments for Especially people are resorting to digital payments to subscribe to services like recharge, utility payments, insurance premium. Now more users are relying on the Paytm app and our team is insisting on increasing many types of partnerships for this. We hope that more and more Indian users will now understand the ease of digital payment and they will get used to it in the coming days.
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