Amid a nationwide lockdown, FCA India today announced the launch of its contactless custom experience in response to continued contact restrictions and social distance. The Jeep retail experience is now completely 'touch-free' for Indian customers and the company has introduced a digital module called 'Book My Jeep'. Potential customers can now book a Jeep vehicle without physically visiting a showroom and enjoy the convenience of test drive and sanitized vehicle delivery at their doorstep.
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In his statement, Dr Parth Dutta, President and Managing Director of FCA India, said, "Our commitment is to ensure that customers can still have access to Jeep at their fingertips. To ensure health, safety and convenience, we take Jeep Making Retail Experience Touch-Free. We have already made 'Book My Jeep' live, being included in the 360-degree digital retail architecture And it will provide an intelligent, Easy-to-use and engaging experience to customers. Can not only customer leaving your home itself now the Jeep through the screen. "
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Customers who want to book Jeep digitally will be guided by automated signals in three easy steps through www.bookmyjeep.com. Customers have to provide easy details like their contact details, geographical location, choice of variants, colour, powertrain and transmission. The system will collect all inputs and send a summary to the customer for re-confirmation, after which one can proceed to pay the booking amount through credit card, internet banking and other available online payment options. Upon submission, FCA's automated retail architecture will automatically create a unique ID and link customer information to an authorized dealer in that city.