NEW DELHI: Houlihan Lokey, Inc., the renowned global investment bank, released the IPL Brand Valuation Study 2023, marking its inaugural report exploring the enterprise and brand values of the Indian Premier League (IPL).
In terms of both brand ranking and business enterprise value ranking, the Chennai Super Kings secures the coveted top spot with an impressive brand value of $212 million, demonstrating a remarkable year-on-year growth rate of 45.2 percent.
Not far behind, the Royal Challengers Bangalore secures the second position with a substantial brand value of $195 million.
A standout performer in terms of brand value growth is the Rajasthan Royals, witnessing a remarkable year-on-year increase of 103 percent, highlighting their significant incremental rise.
According to the report, the IPL's stand-alone brand value has soared to $3.2 billion, exhibiting a staggering 80 percent surge from $1.8 billion in 2022. Furthermore, the IPL's business enterprise value has also experienced substantial growth, reaching $15.4 billion, an 80 percent increase from $8.5 billion in 2022. This surge can be primarily attributed to the highly competitive 2023–2027 media rights deal with Viacom18 and Disney Star, which witnessed a fiercely contested auction.
The IPL's media rights have shown a remarkable compound annual growth rate (CAGR) of 18 percent from 2008 to 2023. In absolute terms, this translates to an impressive 196 percent growth between the 2017 and 2023 cycles.
In terms of broadcasting fee per match, the IPL outshines other professional leagues worldwide, surpassing renowned leagues such as the National Basketball Association (NBA), the English Premier League (EPL), and the Bundesliga. It secures the second position, only trailing the National Football League (NFL).
"The IPL has successfully positioned itself as an immensely lucrative sports league, following the American-style franchise-based system for player recruitment, akin to the NFL and the NBA," remarked Harsh Talikoti, Senior Vice President of Corporate Valuation Advisory Services at Houlihan Lokey.
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