This will be Netflix's biggest year yet in the country with its slate of 40 plus titles, a testament to how “bullish” the network is about telling great stories and entertaining India, says Monika Shergill, vice president, content, Netflix India.
The government recently brought in a new set of guidelines for online news and OTT platforms, which were self-regulating earlier but Shergill doesn't seem too worried and is focused instead on putting out “high impact” content and a list that is more than double Netflix's 2020 offering. "Where the new guidelines are concerned, we are still analyzing and going through those guidelines it but I believe that the goal of the government and the industry is to come together and do the best for the consumers and creators.
That is the journey any entertainment service will be on and our slate should be a testament to how bullish we are on just telling great stories and entertaining India," Shergill said. The tough situation the world faced in 2020 prompted the platform to not only experiment with different kinds of shows from diverse cultures but also realize that it was “more of an emotional part” of people's lives, she said. On Wednesday, the streamer unveiled more than 40 titles, including original movies, series, documentaries and comedy shows, a slate she said took them more than a year to plan and execute.
The offering includes 13 films, 15 long-format dramas, non-fiction and comedy shows, covering different spectrums in entertainment. "It's our biggest year yet. It has been several months of hard work on the part of creators, on the part of the content team at Netflix... It's 40-plus titles and it goes right across from big films to big series to returning seasons of series. Then there is a huge unscripted slate, we have some documentaries and comedy formats and comedy specials," Shergill said in a Zoom interview.
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