USA: On January 25, Snap Camera, the company's desktop application that allowed users to add entertaining filters to video calls, will be shut down.
The app gained popularity during the pandemic when users started modifying their Zoom or Skype calls with the app's filters. Snap's decision to stop supporting the app is unknown at this time.
There was a time when people found themselves in video calls for long hours before we got back to normalcy after the pandemic, with nothing better than staring at ourselves.
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During a conference call, the Snap camera made it fun to stare at someone's reflection. Another reminder of how different life was during the pandemic comes at its conclusion.
The decision to discontinue the desktop camera app was announced by Snap on a support page. According to the company, the app "will not be available for download or use" from January 25.
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Snap said that there are several different lenses available on Snapchat for Web in an effort to reduce flickering. However, we know that it is not quite the same.
In 2018, the Snap Camera made its debut. It was designed when it first came out to help Twitch streamers keep their streams interesting. The app, which is available on both Windows and Mac, can be used with several other apps such as Skype, Zoom and YouTube. During a video call or live stream, this enables users to switch between multiple filters (or lenses in Snap lingo).
Snap is trying to cut costs. The company announced layoffs of 20% of its workforce along with the shutdown of its location-based social app Zenly. It also discontinued its drone product.
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Given all of this, the company's decision to discontinue production of the Snap camera isn't entirely unexpected. Snap Camera is not that popular anymore as people are going back to work and video call apps are developing their own filters.