After getting 30 million daily active users, there is now a new feature in Instagram Stories. Products will now be sold through Instagram Stories. This new information came after the experience of the Instagram, in which only the add-ons could be seen besides photo sharing. Instagram with Facebook rights will now show a sticker with a shopping bag icon, which user will be able to see in the user's story.   

This feature was discussed on the Instagram for a long time. Instagram Stories was taken in August 2016 by looking at the Snapchat. After a year of launch, the Instagram started focusing on business. Selected international brands like - Adidas, Aritzia, and Louis Vuitton will be seen in this feature in the beginning, after which it will knock as a regular feature. There will be a sticker with a shopping bag icon, which will help the user show more features like detail. Instagram told through a blog post, "Today we are expanding shopping other than the Instagram store feed."

In the recent survey conducted by Matrix Lab, Instagram users also take an interest in the brand in user stories. They start gathering more information about the product here. This happens with the same product, which makes the user concerned and convenient to work. This is the reason behind the new development. However, the company claims that this story will first model the models used and showcase the products on the platform.  ​

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