Airtel all set to counter Reliance Jio Fiber with 'Black Package'

Aug 18 2019 05:56 PM
Airtel all set to counter Reliance Jio Fiber with 'Black Package'

India's leading company, Reliance's Jio Fiber Broadband Service, announced at the 42nd AGM meeting of Reliance held on August 12 about several major services, including Jio Postpaid Plus. After which Jio's main rival is waiting for Airtel's new plans. Airtel has not announced any plans yet, but media reports say Airtel is working on a new black package under its Airtel Thanks. This black package provides a wide range of premium services to users. 

Airtel may launch this package for premium users to retain its ARPU (user on average revenue) amid the constant challenge from Jio, according to media reports. Airtel may offer this black package for users who plan for Rs 999 or above. The package offers users access to premium apps, access to OTT (over the top) media services, international roaming, among others.

The Airtel Thanks program was launched in October last year. The program provides users with free data, unlimited calling, SMS and subscriptions to platforms such as Amazon Prime, Netflix. In fact, Airtel TV Premium is also being offered to users with video streaming services like ZEE 5, ALT Balaji, HoiChoi for free. Airtel is providing its postpaid users with Amazon Prime's annual subscription, Airtel TV Premium, in a Rs 399 plan. In addition, the plan, starting at Rs 499, features many more, including Netflix. Postpaid plans of Rs. 499 or above also include features like mobile protection in addition to OTT services.

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