Amazon on Wednesday introduced Prime Video Mobile Edition -- a mobile-only plan at an introductory price of Rs 89. The e-commerce giant has introduced this plan for the first time in India that offers users a mobile-only Prime Video plan.
In a statement,Jay Marine, Vice President, Amazon Prime Video Worldwide, said, "India is one of our fastest-growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. He further added that with the launch of Prime Video Mobile Edition the company look forward to entertaining every Indian with Exclusive and Original content.
Prime Video Mobile Edition is a single-user mobile-only plan that provides SD quality streaming to users which is created especially for a mobile-first country like India. Also, Prime Video is collaborating with telecom major Bharti Airtel for the first roll-out of Prime Video Mobile Edition.