New Delhi: On the occasion of Gujarati New Year, Union Home Minister Amit Shah sent greetings to the Gujarati people. "To all of you, a very happy New Year!! Wishing you happiness, prosperity, security, and goodwill in the coming year...!! "Shah tweeted in Gujarati. On the occasion of Gujarati New Year, Prime Minister Narendra Modi had earlier sent greetings to the Gujarati people.
The Gujarati New Year, also known as Bestu Varas, marks the start of the Hindu calendar's Kartik month. On this day, devotees flock to the temple to perform puja for the gods. People meet their relatives and friends dressed up in festival finery to wish them a happy new year. For traders and businessmen, the day is especially significant because it marks the start of the financial year, and new ledgers are opened on this auspicious day. The enterprising people, mostly in business, celebrate their Bestu Varas with feasts, revelry, and celebrations.
Gujarati New Year falls on the same day as Govardhan Puja in north India, which takes place the day after Diwali every year. The day is also commemorated by worshipping the Govardhan Hill, which is said to have been worshipped by Lord Krishna in order to protect the people of Mathura, Uttar Pradesh, from heavy rains.
PM Narendra Modi wishes Gujaratis a happy new year
