New Delhi: On the occasion of Gujarati New Year on Friday, Prime Minister Narendra Modi sent greetings to the Gujarati people.

“To all Gujaratis, a very happy New Year...!! Happy New Year, which officially begins today "In Gujarati, Prime Minister said. "Starting today, the new year will bring happiness and prosperity into your life, keep you healthy, and lead you to a new level of progress," he said.

The Gujarati New Year, also known as Bestu Varas, marks the start of the Hindu calendar's Kartik month. On this day, devotees flock to the temple to perform puja for the gods. People meet their relatives and friends dressed up in festival finery to wish them a happy new year. For traders and businessmen, the day is especially significant because it marks the start of the financial year, and new ledgers are opened on this auspicious day.

The enterprising people, mostly in business, celebrate their Bestu Varas with feasts, revelry, and celebrations. Gujarati New Year falls on the same day as Govardhan Puja in North India, which takes place the day after Diwali every year.

The day is also commemorated by worshipping the Govardhan Hill, which is said to have been worshipped by Lord Krishna in order to protect the people of Mathura, Uttar Pradesh, from heavy rains.

Govardhan Puja: Know what's the condition of zodiac signs today

Haryana Govt cut Value Added Tax on petrol, diesel by Rs 12

MP: CM Shivraj expresses happiness besides cut in prices of petrol-diesel