Apple Cuts 100 Jobs as It Shifts Focus in Digital Services
Apple Cuts 100 Jobs as It Shifts Focus in Digital Services
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Apple Inc. has announced a reduction of approximately 100 positions within its services division, reflecting a change in the company's strategic priorities. The affected employees were part of several teams within Senior Vice President Eddy Cue's services group, according to sources familiar with the situation.

The job cuts were communicated to employees on Tuesday. The layoffs primarily impacted roles in engineering, with significant reductions affecting the team managing the Apple Books app and Apple Bookstore. Other teams within the services division, including Apple News, also experienced some job losses.

The decision to reduce the workforce in the Apple Books team highlights a shift in focus, as the company no longer views Apple Books as a core component of its services. Despite this, the Books app will continue to receive updates and new features. The reduction in staff for Apple News does not indicate a diminished emphasis on the service, sources clarified.

While layoffs are not common at Apple, the company has previously undertaken workforce reductions. Earlier this year, Apple laid off hundreds of employees when it discontinued its self-driving car project and a microLED display initiative.

A spokesperson for Apple, based in Cupertino, California, declined to comment on the recent job cuts. Since some employees worked across various teams, the impact was felt beyond just the directly affected groups.

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