Social media company Facebook is making big money from its consumer data. Consumer information is proving to be nothing less than a treasure for the company. According to the quarterly data released by Facebook, its average revenue per customer (ARPU) in the US and Canada during the last five quarters has been a little over $ 157.41, or about Rs 11,000. However, in the Asia-Pacific region, it was $ 15 i.e. about one thousand rupees per consumer.

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According to the report, Facebook is earning the most from its American customers. This is almost three times higher than the European consumer. The average revenue per customer in Europe is $ 50.73 (about three and a half thousand rupees). American consumers generally spend more than Europeans. US per capita consumption is 80 percent higher than in Europe. This is the reason Facebook is getting more per capita revenue from the US.

Significantly, 162 crore users visit Facebook every day, while 240 crore users are active here every month. Recently, a leaked document from Facebook was quoted as saying how the company's CEO Mark Zuckerberg uses consumer's personal information for bargaining.

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There were a total of seven thousand pages in this news report. About four thousand of these were related to Facebook's internal communication, including e-mails, web chats, notes, presentations and spread sheets. This information was mainly from 2011 to 2015. Of this, about 1,200 pages were classified as highly confidential.

During this time NBC had said that Facebook has also shared personal information of the consumer with other apps. With this, in the beginning of this month, Facebook itself had predicted about 100 app developers to use consumer's personal information for months.

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