Mumbai: Businessman Anant Aggarwal is all set to make big in the Bollywood industry with his upcoming film, ‘Suswagatam Khushamadeed’ as a producer. The youngest and appealing producer under the banner of Yellow Ant Productions will be seen working with actor Pulkit Samrat and Isabelle Kaif.
After attaining basic education from GD Goenka World School, Anant opted for graduation from IILM and post graduation from Regents University London, United Kingdom. He is venerated for his simplicity and somberness by virtue of which he has ascended the superior summit and has continued the legacy of his father to set up such a gigantic empire. Joining his family business at a very young age, under the name of Viney Corporation Limited (VCL) Anant was looking at Purchase, Marketing and Finance. Viney Corporation was founded by Viney Aggarwal (Anant’s Dad) and his uncle in 1989.
Viney Corporation is a leading manufacturer of Auto-parts for OEM and Tier 1 Automotive customers. VCL has nine factories in India and three in Europe with 5000 workforce. VCL is an approved vendor for BMW, Rolls Royce, Fiat, Ferrari, Hero MotoCorp and many more OEMs. Viney Aggarwal took a complete exit in 2020 from Viney Corporation Limited.
Anant founded Viney Equity Market LLP (VEM) in 2019, which is an investment arm of Viney Aggarwal Family. VEM invests in Direct Equity, Debt, Unlisted Shares and Angel Investments. VEM has invested money in Galaxy Card in July 2021, which is a fin-tech platform offering instantly approved credit cards. Galaxy card has recently raised a$450K angel funding round led by JITO. According to CMIE (Center of Monitoring the Indian Economy), India has nearly 200 million people employed in blue-collar jobs; these people are in need of a daily credit limit but due to the lower-income and extensive paperwork requirements, such people are not catered to by the financial institutions.
GalaxyCard focuses on making credit cards easily accessible to customers with a monthly income of less than Rs 30,000, who are typically rejected by banks. So far Aggarwal family has invested more than 45 crore securities. Anant has initiated different performance-driven programs to keep employee’s motivation intact. He is further planning to diversify into Hospitality Business, Footwear Industry, Automotive Industry and Financial Sector, besides expanding Yellow Ant Production house.
The Yellow Ant Production house is Anant’s joint venture with brother Akshay Aggarwal. The duo’s upcoming film as producers is ‘Suswagatam Khushamadeed’, which intends to spread a message of love, friendship and compassion elements that glue a society together. The film will fulfill the much required love, support and humour in this dark times. The shift of Anant from a successful businessman to the youngest producer speaks volumes about his strong determination and aspirations to make debut in Bollywood.