NEW DELHI: As per sources who told a leading business daily, Beverage major Coca-Cola Indias strategic investment of building long-term presence in India is intact.
The-newly appointed President of Coca-Cola India and South West Asia, Sanket Ray said: "We firmly believe that India as a market has the phenomenal business potential over the long term. "Our strategic investment of building long-term presence in India is intact. To capture this growth potential, our journey forward will require new investments, new capabilities and new business models, all supported by an eco-system of new local partnerships." Notably, the company has completed its planned investment of USD5 billion announced in 2012 for retail infrastructure creation, bottling plants and introduction of new products, amongst others.
Notably, Since its re-entry into India in 1993 till 2011, Coca-Cola invested USD2 billion in the country. In addition, it has committed an investment of USD1.7 billion towards creating a "Fruit Circular Economy" aiding the Indian agri-ecosystem till 2023.
Furthermore, underlying the importance of India's marketplace, Ray cited, that in the newly created networked structure, “India and South West Asia” has become one of the nine operating units directly reporting to US-based beverage major's Head Quarters.
"We are working with our 'out of home' customers to revive the business in a safe way. For the 'at home consumers', we are introducing new offerings and packs especially multi-packs and affordable entry home packs." In addition, he said that the company will concentrate on increasing its digital footprint both in urban as well as in the rural market.
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