New Delhi: In a bold move to increase ad post visibility, Twitter, now known as X, has stirred up a storm of controversy by implementing a "handle grabber" feature. This automatically incorporates users' handles into ad posts, leaving many feeling their privacy is compromised.

The handle grabber, aimed at making ad posts more noticeable to other users, has sparked discontent among some X users who argue that their handles are being used without consent. Additionally, concerns have been raised about increased exposure to spam bots, leading to an influx of unsolicited messages.

X has defended the handle grabber, asserting its necessity in boosting ad visibility and subsequently benefiting businesses. They argue that users can opt out of the feature by adjusting their privacy settings.

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However, user reactions have been varied, with some expressing discomfort over the perceived violation of privacy, while others appreciate the potential benefits of increased visibility for ad content.

Another voiced concerns about spam bots, saying, "The handle grabber is making my account more visible to spam bots. I've been getting a lot of spam messages since X started using the handle grabber."

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On the other hand, a supporter of the feature commented, "I think the handle grabber is a necessary feature. It makes ad posts more visible, which is good for businesses."

While X assures users they can opt out of the handle grabber, the debate over its ethical implications and potential privacy breaches continues. As user sentiments range from staunch opposition to acceptance, X faces the challenge of striking a balance between ad visibility and user consent.

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As the controversy unfolds, all eyes are on X to see how they will address the concerns raised by their user base. Whether the handle grabber proves to be a success or a point of contention remains to be seen, as X navigates this complex terrain. The outcome will undoubtedly shape the future of ad post visibility on the platform and could have far-reaching implications for the broader social media landscape.

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