In a unique collaboration with renowned media platform Design Pataki, Lodha Group has elevated the marketing landscape by adopting a unique strategy that sets them apart from the competition. The social media channels of the real estate developer are flooded with campaigns that showcase the aspirational value of their luxurious developments, and aim to tap into the desire for a superior lifestyle among homebuyers. Collaborations with top players in the design world, such as Design Pataki - one of India’s foremost digital magazines on luxury interiors, decor, lifestyle, and art - have only fortified their approach, promising to boost the real estate sector and the economy.
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The dynamic duo recently joined forces to present an exclusive content series titled ‘The Art of Home’, which presents the finer aspects of life and provides a glimpse into the world of fulfilling lifestyles. The series is a visual journey that captures the essence of a homely vibe and helps viewers create a space that they truly cherish, and is led by Design Pataki’s founder, Esha Gupta, who has established herself as a respected voice in the design world. With Lodha Group's marketing acumen and Design Pataki's design expertise, this collaboration promises to be a game-changer for the Indian real estate industry.
‘The Art of Home’ series offers a glimpse into the luxurious world of residential living, where comfort meets elegance. This content series invites viewers to embrace the finer things in life and create a space that reflects their style and personality. With a focus on design that promotes a sense of well-being, the series offers valuable insights into the latest trends and design concepts that are redefining the Indian real estate industry. Lodha Group and Design Pataki's collaborative efforts have resulted in a unique and captivating vision of the perfect home, one that allows homebuyers to envisage a lifestyle that is both gratifying and attainable.
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In a recent episode, Esha Gupta suggests using a mix of textures and materials to achieve a cohesive look. She recommends arranging furniture in a way that flows organically around a central point, creating a comfortable and inviting space. For those who wish to take the trend a step further, Gupta proposes using wallpapers and cladding materials to create a feature wall that showcases curved lines and adds an eye-catching element to any room.
Beyond just providing visual inspiration, ‘The Art of Home’ series also highlights the importance of functional amenities and features that enhance the familial aspect of a home. With the rise of remote work, the series offers innovative solutions to transform a workspace into a serene and functional zone. Gupta has creatively provided ways to design a dream home office that balances business and beauty, incorporating biophilic elements and optimal storage options.
Furthermore, Gupta emphasizes the versatility of metallic accents, highlighting their impact in elevating the look and feel of any space. Using brushed nickel to antique brass in small doses, such as through light fixtures, mirrors, or hardware, allows the metallic accents to stand out and make a statement without overpowering the room - lending a touch of glamour and sophistication.
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Overall, ‘The Art of Home’ series is more than just a guide to creating a dream home. It is an ode to the emotional connection that we have with our homes, inspiring viewers to transform their living spaces into stylish and sophisticated havens that embody the perfect blend of luxury and comfort. By collaborating with Design Pataki, Lodha Group has further reinforced its commitment to providing world-class developments that cater to the changing needs of modern homebuyers. With this approach, the company is set to redefine the Indian real estate industry and contribute to the growth of the economy.
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