New Delhi: DIGITAL MARKETING:The term digital marketing first used in 1990’s.with the help of modern technology and new devices and creation of internet create digital platforms or to say web 1.0 platforms with it. We use digital platform for searching, creating, inventing, new digital platforms and finding new ways for marketing.

 What is digital marketing?

Digital marketing is a promotional platform. It helps us to create and promote content for products and service. The help of digital marketing is needed in today’s era. Mostly company uses digital help for promoting their product and services.  With the help of digital marketing we get attentions and it’s easy to attract attention with it.

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 Types of digital marketing!

Digital marketing can of many types but mainly there are some types used by professionals such as:-

1. Search engine optimization (SEO):- the goal of SEO is to get a business to rank higher in Google search result and increase traffic in it. To accomplish this, SEO marketing use word phases and key words that consumer search on internet.
2. Pay-per-click (PPC):-pay-per-click refers to paid advertisement and promote search engine results. This is short term form digital marketing meaning that once you are no longer paying, the ads no longer exit. Like SEO, PPC is a way to increase search traffic to business online.  
3. Social media marketing: - This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated ad strategic approach.
4. Email marketing:-  with the emergence of social media, mobile application and other applications, email is most effective. It communicate directly to consumer and hear there concerns directly through mails. 
5. Content marketing: - It uses storytelling and information sharing to increase brand awareness.

How does it work?

Digital marketing also known as online marketing. Is the promotion of brand and content through internet to consumers and customer for promotion. Its purposes are to connect with potential customers using the internet and other form of digital communication.

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When to use?

When have a business to promote or to make it known in public. Its basically use to make presence in market or to create brand image. There are many uses but its  used  for  promotion purpose.     

Purposes of digital marketing.

-Creating brand image, Spreading brand awareness, Communication in real time, Promotion, Developing new customer, Strengthening brand strategy.

Benefits of marketing.

- Enhance your company’s reputation, spread your name, Boosts your sale, create your brand image, and make awareness in market.

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