New Delhi: Adobe's ambitious bid of $20 billion to acquire Figma, a highly popular cloud-based design platform, has come under the scrutiny of the European Commission, as it launches a comprehensive antitrust investigation. The primary concern lies in the potential impact of the deal on the market for interactive product design software, with fears of reduced competition.

Figma, known for its real-time collaboration and seamless sharing capabilities, has garnered a massive following among designers, developers, and creative professionals worldwide. Its rapid growth in recent years has cemented its position as a leading tool with millions of users globally.

As a major player in the software industry, Adobe's products are widely utilized by businesses of all sizes, granting the company a dominant position in the creative software market. The European Commission is wary that the acquisition of Figma could consolidate too much control for Adobe in the interactive product design software market.

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In response to these concerns, the European Commission has launched a full-scale antitrust investigation, delving deep into the details of the deal to assess potential anti-competitive implications. Should the Commission find evidence of anti-competitive practices, it reserves the authority to block the acquisition entirely.

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Key Takeaways from the News:

• The European Commission is concerned about potential reduced competition in the market for interactive product design software due to Adobe's acquisition of Figma.
• A comprehensive antitrust investigation has been launched by the Commission.
• The deal could face prolonged delays due to the probe.
• The situation highlights the considerable challenges that tech giants face when pursuing acquisitions in the tech industry.

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Adobe, the news of the antitrust probe is a significant setback, as the company had aimed to finalize the deal by the end of 2022. However, with the investigation underway, the acquisition could face substantial delays, possibly stretching for months or even years. This development underscores the formidable challenges that tech giants encounter when seeking to acquire other companies, particularly within the highly scrutinized tech landscape.

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