Facebook had once tried to get a lot of private data of women from period tracker apps to make them the target of advertising companies. Once again favoring women for showing Facebook ads. A new study is saying that Facebook favors advertising showing men and women. Shows a special type of advertisement to men and a special type of advertisement to women.

Researchers at the University of Southern California have claimed this. There, a team of experts was doing research on Facebook and Linken's ad algorithm. In their research, they found that Facebook is not only showing different types of advertisements to women and men but through the kind of bias that women and men have in society, following these prejudices. It is also contributing a lot to increase the gap.

The same bias is not limited only to advertisements for products, because it can still be understood that women and men use different types of products. This bias is due to information such as advertisement of jobs and related qualifications. This bias is dangerous and there is also a clear violation of US law against gender bias.

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