NEW DELHI: India’s leading Personal Finance app - Branch is opening doors to more Indian Consumers with launch of Hindi version of the app. The launch comes as a part of Branch’s initiative to make financial freedom accessible to half a billion underserved Indian consumers.

With over 23 million downloads, 4 million customers and 20 million loans processed, Branch International has disbursed over $600 million to date. The company said in a statement that the Hindi version of the app will address Tier 2 and 3 cities in the overall lending and banking space.

"Our deliberate effort to launch our app in Hindi will help a majority of Hindi-speaking consumers have a better, less-daunting experience and, most importantly, gain access to capital," said Sucheta Mahapatra, Managing Director, Branch.

"At Branch, we solve for the financial needs of the average Indian consumer. Language becomes a barrier for users to access funds in this digital-first economy," she added. Branch will use the insights from its Hindi app to expand its services to multiple other vernacular languages in the coming quarters.

"The majority of this Hindi-speaking audience is non-salaried, non-Tier-1 and not served thoroughly by the existing market solutions," the company said.

Reasons why Koo benefits most from Twitter-government fight

Google-Facebook website being updated as per new IT rules, these changes are taking place

WhatsApp is bringing another powerful feature for social media users, know here