E-commerce marketplace Flipkart has signed a MoU with Tamil Nadu MSME Trade and Investment Promotion Bureau to promote small-scale businesses.

The company signed MoU under Flipkart Samarth programme. It will bring  Tamil Nadu's local artisans, weavers, craftsmen and smaller industries to e-commerce fold.  Industries Commissioner and Director of Industries and Commerce, Anu George, said there are 294 industrial cooperative societies functioning under the department. Many of them are involved in production of handicraft items including GI registered products. He said "The MoU will provide these societies with a new vigour and link them to a national market for their products."

Recently, The state government announced MSME Policy 2021, which has set a target to attract new investments worth Rs 2 lakh crore in the sector by 2025 and create additional employment opportunities for 20 lakh people. Rajneesh Kumar, Chief Corporate Affairs Officer of Flipkart Group, said Flipkart Samarth is a nationwide initiative which aims to help skilled local artisan communities set up their business on the Flipkart marketplace in an efficient, transparent and cost-effective manner.

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