FSSAI launches Green Coloured 'V' Logo To Denote Vegan Food Products

New Delhi: Food Safety and Standards Authority of India (FSSAI) announced a new logo exclusively made for vegan food products.  By this denotation, Consumers can identify such products by correlating with the letter 'V' that is proposed to be marked on the vegan food packages. The Government of India has outlined vegan food and has mentioned the compliance policies regarding the same.

The move is  a part of FSSAI's draft rules for vegan food products. For the first time ever, FSSAI has come up with draft rules for such products.  'Vegan Foods' stands for those foods or food ingredients that do not make use of any ingredients, additives and processing aids of animal origin including milk and milk products, fish, poultry, meat, egg or egg products, honey bee or honey products, materials of insect origin like silk, dyes, bone char used in sugar bleaching among others.

Commenting on lunch, Arun Singhal, the Chief Executive Officer of FSSAI said, "Earlier we had logos for the vegetarian and non-vegetarian food. People are well aware of green dot for vegetarian food and a brown dot for non-vegetarian food. But beyond that, there is a movement for veganism. There are many people who are allergic to milk that's why they want to avoid animal products completely. For them we have the vegan food logo that will help people to make their choice, adding that a key feature of the vegan diet is that the food products do not originate from animals at all. It is a completely plant-based diet.

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