Google's Massive Ad Sales Team Jobcut Shake Tech Industry in 2024
Google's Massive Ad Sales Team Jobcut Shake Tech Industry in 2024

Google's Massive Ad Sales Team Jobcut: In a recent development, Google has made headlines by announcing a substantial round of layoffs affecting more than 1,000 employees globally. The tech giant's decision encompasses various departments, including digital assistants, hardware, and engineering teams. Notably, a significant portion of the job cuts is targeted at the ad sales team, as confirmed by The Verge.

According to a memo from Google's Senior Vice President, Philipp Schindler, the layoffs will predominantly impact the Large Customer Sales (LCS) unit. This unit is responsible for handling ad sales to large businesses. The memo outlined that the Google Customer Solutions team (GCS), dealing with ads for smaller businesses, will now take center stage as the "core" ad sales team.

Chris Pappas, a spokesperson for Google, shared with The Verge that the company undergoes an annual process to optimize the structure of the ad sales team. He explained, "We map customers to the right specialist teams and sales channels to meet their service needs. As part of this, a few hundred roles globally are being eliminated and impacted employees will have the opportunity to apply for open roles or elsewhere at Google."

Earlier this week, Google had already announced layoffs as part of its ongoing efforts to cut expenses. A spokesperson clarified, "In the latter half of 2023, several of our teams changed to improve efficiency and better align resources with our top product priorities. Some teams are still implementing these organizational changes, which unfortunately involve job cuts worldwide."

The move indicates a broader trend in the industry as companies increasingly embrace artificial intelligence and automation to streamline operations. A recent report by The Information suggests that Google may make as many as 30,000 job cuts in 2024. The company is expected to rely more on AI-powered tools to suggest and create ads, potentially reducing the need for extensive human intervention.

Notably, Google is not alone in these restructuring efforts. Amazon has also announced layoffs affecting several hundred employees in its streaming and studio operations. Reports from Business Insider indicate that Amazon is instructing managers to assign lower performance ratings to employees who do not comply with the Return to Office (RTO) policy. Speculations arise about whether this is part of a larger strategy, resembling a "quiet firing" plan.

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