New Delhi: The Indian government, under Prime Minister Narendra Modi's leadership, is contemplating the introduction of legislation to tackle the proliferation of deepfake content. This proposed bill, potentially named the Digital India Bill, is aimed at addressing the growing threat posed by AI-generated deepfake videos and similar content found on platforms such as YouTube. Reports indicate that discussions regarding the bill may commence during the upcoming Parliament session scheduled from June 24 to July 3, followed by the monsoon session from July 22 to August 9. The government intends to engage in consultations with various political parties to garner consensus on the bill's provisions.

Last year, Union Minister Rajiv Chandrashekhar hinted at the possibility of enacting such a law, stressing the importance of thorough discussions and consultations before its implementation. Deepfake technology has emerged as a significant concern due to its potential for spreading misleading content, including fabricated videos featuring public figures, which encroach upon individuals' privacy. To address these concerns, the Ministry of Electronics and Information Technology (MeitY) has instructed social media platforms to swiftly remove any deepfake content, failure to comply with which may result in legal repercussions.

Prime Minister Modi has expressed profound apprehension about the prevalence of deepfake content and has called upon journalists to educate the public about its dangers. Numerous celebrities, including Bollywood actresses Rashmika Mandana, Sara Tendulkar, Katrina Kaif, Aishwarya Rai, and Kajol, have fallen victim to deepfake videos, sparking legal actions and underscoring the urgent need for awareness regarding technology misuse. Rashmika Mandana's decision to file an FIR with the Delhi Police following the circulation of a deepfake video underscores the grave implications of technological abuse, highlighting the pressing need for regulatory measures to combat this growing threat.

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