NEW DELHI: Gold-silver demand has been steadily increasing as a safe investment amid economic uncertainties due to global epidemic coronavirus. But due to the lockdown, there are less people coming to the jewelers stores. Jewelers are now converting their stores into online stores. Customers are being encouraged to buy gold online. The big jewelers are taking this as an opportunity.
In the 'Online Gold Market in India' released by the World Gold Council (WGC), it has been said that the coronavirus has replaced the traditional jewelery retail model. Due to this, the trend of buying gold through online channels has increased in a section of consumers. However, there are many types of obstacles in online purchase of gold jewelery. This includes the willingness to touch the product, return policy, etc.
The average price for purchasing gold jewelery online is Rs 25,000-30,000. World Gold Council MD Som Sundaram PR has said that however, the online gold market in India is 1-2%. But it is getting a lot of boost from both digital traders and big jewelery vendors. The report says that good online sales of gold have been recorded at festivals like Akshaya Tritiya and Dhanteras.
Also Read-
Yahia Hawwari - A renowned entrepreneur who is determined to accomplish endlessly.
Fear of the future due to Corona! 1.03 lakh new members associated with this pension scheme
