Suraj Jain, a Jalandhar native, shared photos of the product to the India Pakistan Heritage Club group's Facebook page on Saturday, with the caption: "Dear Pakistani friends. Hum aapka NAMAK khate hai (we eat your salt) !!!!"
Pakistani page members, who shared the same socio-cultural context as their Indian counterparts, reacted positively to the statement. It was seen as a show of affection and love for Pakistan and its people. Many Pakistanis were astounded by the fact that Pakistani salt with such a brand name and packaging was permitted to be sold in India.
But there were critics, according to the report, with some Pakistanis demanding "namak halali" from Indians and some Indians responding with tit-for-tat responses. At least one Indian company has named this Himalayan salt as "Pakistani Crushed Rock Salt". The word 'Pakistani' appears prominently on the packaging. Hans India and a few others mention the Pakistani origins of salt on their packaging but take care to relegate it to less visible spaces, media reported.
The "Pakistani Crushed Rock Salt" costs Rs 95 (PKR223) per kilogramme in and near Jalandhar. This is significantly more than the price of ordinary iodized salt, which is sold for Rs 24 per kg. Rock salt is recognized in Pakistan as Lahori namak, and its price has risen since the 2019 trade war with India, when its medicinal benefits were widely discussed. It is now available for PKR199 per kg on online shopping sites, albeit it is much cheaper in local markets.
A significant amount of Pakistani pink salt is sold in the Indian market as well. Most Indian companies, on the other hand, would not refer to it as Pakistani salt. Himalayan salt, pink salt, and sendha namak are all names for it. According to Samaa TV, the Hindi word Sendha means "rock."
According to the report, it is no secret that Pakistan has the best Himalayan salt. This rock salt, also known as pink salt, is well-known for its medicinal qualities. It is also a known fact that Pakistan exports a large quantity of Himalayan salt — about 100,000 tonnes a year — to India. In 2019, the issue was in the news after Indians tried to register the salt in their name with international trade bodies. India exports some of the salt it imports from Pakistan to the west after value addition.
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