India's OTT changing trend is Netflix
India's OTT changing trend is Netflix
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The Over The Top (OTT) service platforms have changed the way the world consumes content in renting DVDs or downloading individual movies off the internet. Netflix has a big dream for the Indian audience and if you want to ride the growth of this leading OTT platform. One subscription gives you access to a vast range of films, documentaries, specials, and series.

Users are now consuming content anywhere they want on television, computer, laptops, and even in their smartphones. This, along with the favorable tailwinds brought in by the COVID-19 pandemic, has resulted in OTT being the fastest-growing segment of India's media and entertainment sector.

A key player driving India's OTT trend is Netflix. The American OTT platform launched in India more than four years ago and 'chilling' has never been the same. Netflix, which is now present in over 190 countries, announced earlier last year that India is Netflix's second-largest market outside US.

Netflix, Inc. is an American over-the-top content platform and production company headquartered in Los Gatos, California

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