Instagram announces 'Branded Content Tag' feature in Reels

Nov 21 2020 01:35 PM
Instagram announces 'Branded Content Tag' feature in Reels

Instagram, the photo and video-sharing social networking service owned by Facebook,  has rolled out new updates for branded content on its platform, including the 'Branded Content Tag' feature in Reels. Instagram has launched the branded content tag to Reels, and it will soon be launched to Live as well.

"We want to ensure creators can clearly disclose when they're creating branded content, no matter what format they choose to use. To help increase transparency, the Branded Content tag is launching in Reels today, and will begin testing in Live in the coming weeks," Instagram said in an official blog post. Instagram is also launching a new workflow where advertisers will be able to create Branded Content ads without the need for them to post organically on Instagram first.

As a result, brands will have more flexibility with fewer constraints when they want to run Branded Content ads. Branded Content ads in Instagram Stories can now include tappable elements, such as @mentions, location and hashtags.

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