Instagram Testing Favorites Feature to Give Users More Control of Feed

Instagram, which is owned by Facebook, is now testing a new feature called 'Favourites,' which allows users to view stories, photos, and other content like as reels from their favourite accounts or Instagram handles by prioritizing them. According to claims from AppleInsider, Instagram users are now forced to rely on Facebook's algorithm to select which photos are shown first. Only if the chosen account's material is added to 'Favourites,' will it appear in the stream.

The Facebook algorithm is based on a number of criteria, including the overall popularity of a post and how frequently a user interacts with a certain account. Alessandro Paluzzi, a mobile developer shared a screenshot on Twitter and tweeted, 'Instagram is working on Favorites, Posts from your favourites are shown higher in feed.' The Instagram 'favourites' feature will allow users to denote specific accounts as their favourite. Any accounts set as a favourite will appear higher in the feed, regardless of their popularity or other signals used by the algorithm.

While users are creating a list, only they will be able to see who is on it, as it is an account-specific list that isn't shared with others. A screenshot also indicates people who are included or removed from a user's favourites list won't be informed of their presence or removal. Instagram is in the midst of major changes, as it evolves from a photo-sharing site to a social platform that's closer to TikTok. It has also requested user dates of birth in preparation for introducing more child safety measures.

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