Smartphone brand iQOO announced the launch of its first gaming IP "iQOO All Stars Cup." The gaming tournament will see teams competing in the popular mobile game Battlegrounds Mobile India.

iQOO event went live on August 26, 6:00 PM, and will go on until August 31, 2021. The gaming event by iQOO will be live-streamed on iQOO Esports official YouTube channel, and iQOO fans will be able to watch the entire six days of the Esports battle. The tournament will host a competition between the top 16 BGMI teams in India. Further, the brand suggests that as part of the prize pool, the top three winners of the tournament will receive a winning amount. The brand announced the winning prize as of Rs 5,00,000. Some of the amounts will also be offered to the "Fully Loaded Performer", aka the MVP of the tournament. The gaming event comes as the latest effort by iQOO to cement its position in the gaming industry in India. The company has launched a series of smartphones aimed at offering gaming prowess to users. iQOO 7 Legend is one such example that retails in India for a starting price of Rs 39,990 for the 8GB RAM variant. 

As for the push for the gaming ecosystem in India, Gagan Arora, Director-Marketing iQOO, commented, "We see huge potential in the growing esports space and are committed to empowering the next-generation gamers of the country." Additionally, brand iQOO also launched its new round of flagship smartphones in China recently. iQOO 8 and iQOO 8 Pro, the new devices by iQOO come as the successors to the iQOO 7 series. The devices are set to go on sale in China later this month, but their India availability has not been hinted upon yet.

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