Tokyo: Japan has appealed to the youth to drink a lot of alcohol so that the economy gets momentum. The 'Sake Viva' campaign was launched in Japan so that Japanese youth were attracted to drinking more alcohol. Indeed, the younger generation in Japan drinks less alcohol than their parents.

Under the Sake Viva campaign, it is expected that a large number of youth will join it and be attracted to drinking alcohol. Japan's National Tax Agency is the brain behind this idea. The agency has also started a national-level competition. In this competition, business ideas have been sought from people between the ages of 20 and 39 years, so that the consumption of alcohol can be increased. Japanese people have been appealed to come forward and give ideas so that the current trend can be changed.  

Explain that the group that has started this competition for the tax agency has said that after the Corona epidemic, there have been many changes in the habit of people. People who are getting older have reduced drinking. Therefore, promotion and branding will be done to change the habit of the youth there. Artificial intelligence will also be used. However, many people do not seem to agree with this campaign. Some people are criticising the move and calling it unhealthy. At the same time, there are many people who are joining this competition and are also sharing their ideas.  

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