Online shopping app, Amazon has become a target by Karnataka government. It is the latest company which has come under the scanner of the Karnataka government barely 50 hours after the state decided to sue Google for showing ‘Kannada’ as the ugliest Indian language.

Amazon’s Canadian unit irked the state government after it was found selling a bikini with the Kannada state flag and the state emblem on it. Karnataka`s Minister for Forest, Kannada and Culture Arvind Limbawali said “Legal action will be taken against Amazon Canada, which uses the colours of the Kannada flag and the state emblem of Karnataka on panties,” in a statement on Saturday. The Kannada language, culture and heritage have thousands of years of history which is now challenged by reviewing it as ugly, he said. He condemned the “foreign corporations which are ignorant of the superiority of Kannada ground and do anything that insults Kannada.” Limbawali referring to his position and in respect of his position said “I have a vehement opposition to any action that would jeopardize the feeling of the Kannada. I feel that it is necessary to take legal action against such an act.”

Apparently, the bikini in state flag colour was sold by CafePress, which is reportedly owned by an India-origin individual named Maheesh Jain. Previously, Kannada Rakshna Vedike Praveen Shetty protested and gave a call to boycott Amazon. Earlier, Karnataka Government on June 3 decided to take legal action against Google after a search result on its platform showed Kannada as the “ugliest language” in India.

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