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Liger’s Producer Charmme Kaur on its Failure, It is scary…
Liger’s Producer Charmme Kaur on its Failure, It is scary…

Vijay Deverakonda’s Liger has been released in theatre. The movie is proved as Biggest Disaster in its opening Days. Meanwhile, various social media users are criticizing Vijay Deverakona’s role in the movie. Recently the producer of Liger Charmme Kaur opens up on the failure of Liger.
In an interview, the producer said, "Definitely, people have access to better content in one click just by sitting at home. The whole family can watch the biggest budget films on television, and until you don't really excite them, they aren't coming to the theatres. But, this is not the case in Bollywood. In August, three Telugu films - Bimbisara, Sita Ramam, and Karthikeya 2 - did phenomenally well, which made Rs. 150–170 crores. It happened in the same country. It is difficult to understand since it doesn’t mean people in the South are crazy for films. It is a scary and depressing situation."
She further added, “We started the first schedule of Liger in January 2020, we met Karan Johar in 2019, and it has come out in 2022. We held back from coming to theatres for three years as we were extremely confident that Liger was a theatrical release irrespective of the first and second lockdowns, third wave, or theatres opening to 50 percent occupancy. It was our responsibility to let other major films, such as RRR and Pushpa: The Rise, come out first. Then, we lost summer and rain arrived, so we had to release on August 25. We faced constant hurdles, but we never gave up.”
Liger, a sports drama is all set to release theatrically on August 25. The film marks Vijay's debut in Hindi cinema and Ananya's first multi-lingual film. The film will release in Hindi, Telugu, Tamil, Kannada, and Malayalam. It is produced by Jagannadh, Charmme Kaur, Karan Johar, and Apoorva Mehta.

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