Mercedes EQS luxury electric sedan, the second EV from the German carmaker, will make its debut in India on August 24. Luxury carmakers in India expect 2022 to break all previous sales records in the segment. Carmakers like Mercedes-Benz, Toyota’s Lexus or Volkswagen Group’s Audi think that strong demands ahead of the festive season will provide enough wind to push luxury car sales in India to go past the previous best this year. The expectations for sales have drastically increased due to the recent rise in sales and bookings.
2019 has been the best year so far for luxury carmakers in India. OEMs like Mercedes-Benz or the Volkswagen Group among others had sold 40,000 units three years ago. Naveen Soni, President at Lexus India, was quoted by news agency PTI, saying, “The industry has become more resilient and with the third wave of Covid not being so severe, there has been a steady revival.”
Due to change in consumer behaviour in pre and post covid, according to Soni, the luxury car segments in the country has seen strong demand. He said that the segment is heading towards a V-shaped recovery path after luxury carmakers have started to manufacture their cars locally in India, as well as growing affluence and buying strength among consumers.
For Lexus India, 2022 has so far been good in terms of sales. Soni said the entire luxury car segment has seen encouraging sales figures in 2022. “We are hoping that the demand for luxury cars will exceed the pre-pandemic level of 2019, which was the highest ever while the demand for Lexus in India has crossed our highest ever demand this July since the launch of operations in 2017,” Soni said. He expects demands for Lexus cars to only go up from here. “We are looking at demand for Lexus cars to be three times of the best demand we have seen since the brand launch in 2017,” he added.
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