![Mercedes-Benz Wishbox Campaign Aims to Enhance Brand Accessibility to Attract Customers](https://media.newstracklive.com/uploads/automobile-news/cars-news/Jul/17/big_thumb/MercedesBenz_6697b297c461d.jpg)
Mercedes-Benz India has rolled out a series of innovative financial solutions to make its luxury vehicles more accessible to potential buyers. The company has launched the 'Wishbox' campaign, offering schemes like 'Step-up EMI,' 'Lower EMI with Higher Annual Payout,' and 'EMI Holiday' to cater to various financial needs.
As one of India's leading luxury car manufacturers, Mercedes-Benz aims to make owning their vehicles easier with the 'Wishbox' campaign. The campaign introduces unique financial solutions, including 'Step-up EMI,' 'Lower EMI with Higher Annual Payout,' and 'EMI Holiday,' tailored to meet the financial requirements and preferences of aspiring customers. The Wishbox initiative is part of Mercedes-Benz's broader strategy to make the dream of owning a Mercedes-Benz more attainable than ever.
Key Elements of Wishbox:
Step-Up EMI Solutions: This option is perfect for customers who prefer a lower initial financial commitment. It features low monthly payments that gradually increase each year, ending with a balloon payment. This plan is ideal for salaried professionals and those looking to upgrade or trade in their vehicles. Step-Up EMI starts at Rs. 39,000 per month.
Easy Annual Benefit: Designed for individuals who are comfortable with lower monthly EMIs but can make larger one-time annual payments. This plan suits salaried professionals expecting annual bonuses or similar financial arrangements. Monthly EMIs under this plan start at Rs. 60,000.
EMI Holiday: This option offers zero to minimal EMIs for the first three months after purchase, making it easier for buyers to manage initial expenses. The EMI payments begin from the fourth month, starting at Rs. 57,000.
Additionally, Mercedes-Benz has introduced the STAR Agility+ program. Unlike traditional finance products, STAR Agility+ includes service packages, assured buyback value, extended warranty, and up to 40% lower monthly commitments. This program ensures complete peace of mind throughout the ownership experience. At the end of the tenure, customers have the flexibility to upgrade, retain the vehicle by refinancing or paying out the buyback value, or return the vehicle. This flexibility ensures that the vehicle's value matches the outstanding balance at the end of the contract.
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