Popular streaming service provider Netflix is planning to offer users a free trial of its service for a weekend in India. The offer aims to get to more and more users to become a part of the family.  . This will be a test, which will be in place on a temporary basis. 

Netflix witnessed a slow growth in the last quarter in India so the company is focusing on expanding its reach.  The company has recorded only 2.5 million users in Q3, which is much lower than 10.09 million in Q2 and 15.77 million in Q1, owing to the COVID-19 pandemic. During the company’s third-quarter earnings call, Netflix Chief Product Officer (CPO) said, "think giving everyone in country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service, how the service works, really create an event, and hopefully get a bunch of those folks to sign up."

This offer will allow both subscribers and non-subscribers to check out the wide range of movies, TV shows, and web series without even paying for it.  It will act as a teaser for people who will be enticed enough to permanently subscribe to Netflix. This will also help Netflix compete with the likes of Disney+ Hotstar, Amazon Prime Video, ZEE5, and many more streaming platforms from which Netflix is already facing competition due to its high-priced plans.
 

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